Privacy Policy

Race Retirement, operated in connection with SureFit Financial ("we," "us," or "our"), is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit RaceRetirement.com ("the Website"), use our retirement education app, or interact with our services.

By using this Website, you agree to the terms of this Privacy Policy. If you do not agree, please do not use our Website.

Information You Provide Directly

We may collect the following personal information when you voluntarily submit a form, book a consultation, or contact us:

• Full name
• Email address
• Phone number
• State of residence
• General retirement goals or questions you choose to share

Information Collected Automatically

When you visit our Website, we and our third-party analytics and advertising partners may automatically collect:

• IP address and approximate geographic location
• Browser type and version
• Device type and operating system
• Pages visited and time spent on each page
• Referring URLs
• Cookies and similar tracking technologies

Cookies and Tracking Technologies

We use cookies, web beacons, pixels, and similar technologies to operate and improve our Website, and to support our advertising and analytics programs. You may disable cookies through your browser settings; however, some features of the Website may not function properly if cookies are disabled.

We use the information we collect to:

• Respond to your inquiries and schedule retirement strategy consultations
• Send educational content, retirement resources, and updates you have requested
• Operate, maintain, and improve our Website and services
• Analyze Website usage to better understand how visitors interact with our content
• Measure the effectiveness of our marketing and advertising campaigns
• Comply with legal obligations
• Prevent fraud and protect the security of our Website

We will not use your personal information for purposes materially different from those described in this Privacy Policy without providing you with prior notice and, where required by law, obtaining your consent.

Our Website uses the following third-party advertising and analytics services. Each service may collect information about your visits to our Website and other websites in order to provide relevant advertising and analytics:

• Google Analytics (GA4): Used to analyze Website traffic and user behavior. Google may use this data in accordance with Google's Privacy Policy. You can opt out at tools.google.com/dlpage/gaoptout.
• Google Tag Manager: Used to manage and deploy marketing and analytics tags on our Website.
• Google Ads / Google Tag (GT-PHWWG964): Used for conversion tracking and remarketing. You can opt out of Google advertising cookies at adssettings.google.com.
• Meta Pixel / Facebook Ads: Used to measure the effectiveness of advertising and to show you relevant ads on Facebook and Instagram. You can manage your Facebook ad preferences at facebook.com/ads/preferences.
• LinkedIn Insight Tag / LinkedIn Ads: Used to measure conversions and enable retargeting through LinkedIn. You can opt out at linkedin.com/psettings.
• YouTube Advertising: Google/YouTube may use cookies and tracking data for video advertising measurement.
• Microsoft Advertising / Bing Ads: Used for advertising and conversion tracking. You can opt out at Microsoft Advertising Privacy.
• Apollo.io: Used for website visitor tracking and lead intelligence. Subject to Apollo's privacy policy.

We encourage you to review the privacy policies of these third-party services for more information about their data collection and use practices.

We do not sell, rent, or trade your personal information to third parties for their own marketing purposes. We may share your information in the following limited circumstances:

• Service providers: We may share information with trusted vendors and service providers who assist us in operating our Website and business (e.g., email delivery, scheduling tools, CRM systems), subject to confidentiality agreements.
• Affiliated partners: Information may be shared with SureFit Financial and affiliated insurance professionals to facilitate your consultation request.
• Legal compliance: We may disclose information if required by law, court order, or other legal process, or to protect the rights and safety of our users or the public.
• Business transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.

California Residents (CCPA / CPRA)

If you are a California resident, you have the right to: (1) know what personal information we collect, use, and disclose; (2) request deletion of your personal information; (3) opt out of the sale or sharing of your personal information; and (4) non-discrimination for exercising your privacy rights. We do not sell your personal information. To make a request, contact us at racecummings@surefitfinancial.com.

All Visitors

You may also:

• Request access to the personal information we hold about you
• Request correction of inaccurate personal information
• Request deletion of your personal information, subject to applicable legal obligations
• Opt out of marketing communications at any time by unsubscribing or contacting us directly

To exercise any of these rights, contact us at racecummings@surefitfinancial.com.

We retain personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law. When personal information is no longer needed, we will securely delete or anonymize it.

We implement reasonable administrative, technical, and physical safeguards to protect your personal information from unauthorized access, use, or disclosure. However, no method of transmission over the internet or method of electronic storage is 100% secure. We cannot guarantee absolute security.

Our Website may contain links to third-party websites, including the Zoom scheduling platform, social media platforms, and affiliated websites. These sites have their own privacy policies, and we are not responsible for their content or practices. We encourage you to review the privacy policy of any third-party site you visit.

Our Website is not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have inadvertently collected personal information from a child under 18, we will delete it promptly.

We may update this Privacy Policy from time to time. When we make changes, we will update the "Last Updated" date at the top of this page. We encourage you to review this policy periodically. Your continued use of the Website after any changes constitutes your acceptance of the revised policy.

If you have questions about this Privacy Policy or our privacy practices, please contact us: